Xnito Donates the Reveal Yourself Mask to Census Workers


San Francisco Startup Donates a New Type of Face Mas


Xnito, a San Francisco startup, announces the immediate availability of the Reveal Yourself Mask, which enables people to emerge from the anonymity of wearing a traditional mask by instead wearing one with their own face printed on it. Customers can upload a picture of their face, and Xnito’s robotic AI technology automatically renders the image onto a custom mask and ships it within 7-10 days. Xnito is the first company to make custom masks that feature your face commercially available. “Our hope,” says founder Ben Dai, “is that the Reveal Yourself mask will foster more human connection in a socially distanced world.” 

Xnito is kicking off its launch with a large scale donation of up to 5000 masks to US Census workers. “We want to support Census workers and help keep them safe as they interact with the public this year. We also believe that having someone show up at your doorstep without you being able to see their face can be a little unsettling. Having Census workers show their face by wearing a Reveal Yourself mask will lead to a more positive experience for all parties.”  

Technology Positively Impacting the COVID-19 World

Ben reflects on the beginnings of the idea for the Reveal Yourself mask, recollecting, “speaking to a friend who is an elementary school teacher, and her concerns about the detrimental effects on children of wearing masks at school really moved me. I wanted to find a way that people could protect themselves from the virus while minimizing the negative social effects of not being able to see each other’s faces. Hence, a mask with your face printed on it! That’s how Xnito was born.”

A recent SF Weekly article by Anna Sanchez discusses the adverse psychological effects of having our faces covered during our interactions. Sanchez writes, “Our rational minds know that wearing a mask is a necessity, but our limbic systems, which control our emotions, register a keen sense of tribal separation when we encounter individuals with obscured faces. Numerous studies confirm what we know intuitively — empathy is felt when we can see a person’s facial expressions.” Xnito’s Reveal Yourself mask aims to help alleviate the social impact of covering our faces and living with forced anonymity. By being able to see each other’s faces, people wearing these masks may be able to connect more easily and empathically.

The masks are machine washable and are made from an outer layer of polyester and an inner layer of bamboo fabric, which has been cited as one of the best materials for mask production due to its anti-bacterial nature and ability to dissipate moisture due to dry-wicking properties. The design also doubles as a headband and can also rest around the neck when not being used as a mask.

Reveal Yourself Mask Availability

The Reveal Yourself Mask is available immediately and can be purchased directly from the website www.xnito.com. The mask is currently only available in North America. Census field workers can claim their free mask by emailing directly to xnito@tunabear.com.  Limitations may apply.

For more information, press only:

Ash Gilmer
(214) 288-8882 



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