Last week we officially got our pre launch campaign off the ground. This week we ramped up the marketing efforts to make sure we are fully prepared for the official launch, coming in the next few weeks.
This week we conducted interviews with bike shop owners, to gain their feedback on the helmets. We wanted to know how much they would sell the helmets for, what kind of competition we have, and what kind of advice we should have before officially launching the helmet. Bike shop owners were very receptive and gave us some great feedback! On top of that, we conducted more photoshoots with people wearing our helmets, and put some of the finishing touches on our website.
The next few weeks will be an exciting time in the XNITO journey as we gear up for the official launch. Stay tuned!